In diesem Artikel
We look back on a successful participation in EuroBike 2024. As one of the leading manufacturers of bicycle helmets in Germany, it was a great pleasure for us to be in Frankfurt and to exchange ideas with our customers and partners. EuroBike is Europe's most important trade fair for the bicycle industry and once again this year offered an excellent opportunity to present the latest trends and innovations.
Highlight: Presentation of the new Embrace helmet
A special highlight at EuroBike 2024 was the presentation of our brand new Embrace helmet. This helmet combines the best of urban and off-road design and sets new standards in functionality and style. The Embrace helmet not only impresses with its modern design, but also with innovative features such as the optional Rear light, which can be removed or attached with a simple movement. The Embrace's design and features make it ideal for young people and adults as beginners MTB helmet. In addition, this model also has a strong focus on sustainability, as the helmet is manufactured in an environmentally friendly manner. The Embrace helmet is scheduled to be launched in spring 2025.
Bicycle campaign: Award ceremony at EuroBike 2024
Another highlight of the trade fair was the “Aktion Fahrrad” awards ceremony, where Germany’s most bicycle-friendly schools were honored. This award, which is given in collaboration with the German Traffic Watch and the AKTIONfahrRAD initiative, recognizes schools that are particularly committed to cycling in everyday school life. The winners were rewarded with high-quality KED bicycle helmets. You can find more information about this event here.
A successful conclusion
EuroBike 2024 was a complete success for KED. We were not only able to present our latest products and innovations, but also have valuable conversations and gather inspiration for the future. We are already looking forward to the next EuroBike and many more exciting projects.
